Start with technical
Make sure search engines can crawl, render and index the pages that matter.
SEO checklist
A practical checklist covering technical setup, on-page SEO, content, links and AI search. Tick items off as you go.
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Technical foundations
0/9On-page SEO
0/8Content quality
0/7Links and authority
0/6AI search readiness
0/6Work through it one section at a time.
The checklist is ordered so the highest-impact basics come first.
Fix on-page basics
Titles, descriptions, headings and images on your key pages.
Raise quality
Content, links and AI readiness once the foundations are solid.
Do the basics before the clever things.
Most sites gain more from fixing fundamentals than from advanced tactics.
Indexing beats everything
A great page that cannot be indexed earns nothing. Confirm access before polishing content.
Intent over keywords
Each page should satisfy one clear search intent better than the pages already ranking.
Treat it as a routine
Run through the list quarterly, and after any site redesign or migration.
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