Name the traffic source
Use the specific platform, newsletter or partner sending the visit.
UTM builder
Create a trackable campaign URL with clean, consistent UTM parameters for analytics and attribution.
Build your campaign URLThe link updates as you type
Your campaign URL
Add the website URL, source, medium and campaign name.
| Parameter | Value |
|---|---|
| Campaign parameters will appear here. | |
Know which campaigns bring visits and conversions.
UTM parameters give analytics tools a clear source, channel and campaign for every tagged click.
Keep one naming system
Choose lowercase names with underscores and use the same convention across your team.
Measure the campaign
Use the generated link in ads, emails, social posts and partner placements.
Use each field for one clear job.
Source and medium control traffic attribution. Campaign groups related activity. Term and content add detail when you need it.
What does utm_source track?
It records where the click came from, such as google, linkedin, newsletter or a partner name.
What does utm_medium track?
It records the channel type, such as cpc, email, social, affiliate or display.
When should I use utm_content?
Use it to separate links within the same campaign, such as hero_button, footer_link or carousel_ad.
Do UTM parameters affect SEO?
They do not improve rankings. Keep tagged campaign URLs out of internal navigation and use canonical tags when duplicate URL variants can be indexed.
Prepare the page behind the campaign
Turn more search visits into measurable growth.
Rankauto researches, creates and publishes useful content while keeping your SEO workflow in one place.
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