Type a headline
The score updates as you type.
Headline analyzer
Score a headline on length, search-result fit, specificity and tone. Get a clear tip for what to change.
Score a headlineUpdates as you type
Type a headline to see its score and what to change.
Test a headline before you publish.
A headline has two jobs: earn the click and set an honest expectation.
Add your keyword
Check the keyword appears early enough to be seen.
Fix the biggest gap
Follow the top tip, then compare a second version.
Specific beats clever.
The best headlines promise one concrete thing the reader wants.
Length is a trade-off
Around 6 to 12 words is easy to scan, and under about 600px avoids being cut off in Google.
Numbers make promises concrete
7 mistakes is easier to picture than some mistakes.
Hype costs trust
Clickbait phrases get skipped by experienced readers and can disappoint, which raises bounce rates.
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