Pick the matching type
Article for editorial content, FAQ page for visible questions, Product for prices, Local business for a physical location.
Schema markup generator
Generate clean JSON-LD that helps search engines understand the people, products and information on a page.
Build structured dataOutput updates as you type
Generated JSON-LD0 properties added
Paste this block into the page head or your CMS schema field.
Describe what the page actually contains.
Schema is useful when the markup matches visible content and stays current when the page changes.
Fill in what is visible
Only mark up details that visitors can see on the page. Leave a field blank rather than guess.
Validate, then publish
Paste the block into your page head or CMS, then test it with Google's Rich Results Test.
Structured data should match the page.
JSON-LD explains content to machines. It should reinforce the page, not make claims that visitors cannot verify.
Where does JSON-LD go?
Add the script to the page head, a custom code area in your CMS, or a structured-data component in your application.
Does schema improve rankings?
Schema is not a direct ranking shortcut. It can help search engines understand the page and make it eligible for supported rich results.
Can a page use more than one schema type?
Yes. A guide can use Article and BreadcrumbList together. Each block must describe content that is present on the page.
When should schema be updated?
Update it whenever visible prices, availability, dates, names or page structure change.
Check the rest of the page setup
Make every published page easier to understand.
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